One of the biggest mistakes companies make when it comes to Pay per Click management is bidding on broad keywords that have lots of visitor volume but very few conversions resulting in low- or even no ROI.

Long Tail Keyword Management

PremiumClicks has a unique PPC approach to utilizing –so called- long tail keywords. Long tail keywords are less broad and target two to four words in a phrase that are low cost and highly targeted.  By applying the long tail strategy we are able to target buyers who have deep knowledge of your or even a competitors product or service, and are ready to buy.

We believe an effective paid search campaign is one that is closely managed, continually refined and drives highly targeted visitors to your website.

Keyword Portfolio Refinement

Complex wording algorithms match your keywords to whatever they decide is relevant. It’s important that we monitor the search query terms to review what the search engines think is relevant to your keywords –and take appropriate action when they miscalculate the match.

For example if you are a software vendor that sells “Microsoft Office 2010” and you use “office 2010” as a broad or phrase match we would want to make sure that your ad does not show up for the queries “2010 office furniture” and “office space rankings 2010”. With keyword portfolios containing millions of keywords this can become very time consuming. Our paid search experts continuously monitor the queries and refine your keyword portfolio to ensure maximum ROI.

Keyword Generation

In order to keep growing our clients revenue we are constantly looking for new opportunities to drive more targeted visitors to their website. One of the ways we facilitate that is by adding new keyword to our bid portfolio where users search for. We add them to the keyword portfolio, assign matching creative copy and monitor their performance.

Out team generates keywords in the five following categories:

  • Brand Terms
  • Generic & Category Terms
  • Product & Service specific Terms
  • Event Terms
  • Competitor Terms

Keyword Generation along with Keyword Portfolio Refinement is part of the daily optimization process PremiumClicks clients enjoy.