With the ever-dynamic PPC landscape, conversion rate optimization is a vital part of every Search Engine Marketing (SEM) campaign. We optimize your site’s conversion rates by employing various A/B or multivariate testing.

Conversion Rate Optimization Service

Since it’s much easier to double your business by doubling your conversions than it is by doubling your traffic, an important part of our focus lies with the optimization of the landing pages and conversion funnel pages (CFP).

  • Split Testing Optimization

    While our strategically designed Search Engine Marketing campaign has begun sending targeted visitors to your website, we start by analyzing the web analytics reports and begin developing ideas and concepts for new landing pages. Depending on the amount of traffic (visitors) your website receives we decide to just test one page against another (A/B test) or test multiple items on a page at once. (multivariate testing).

  • Processing Split Testing Results

    Only when enough users have passed through the test and a significant difference between the pages has been noted we end the test, but immediately start testing a new landing page against the winner of the closed conversion rate test.