“Training and education plays a vital role within our business”, claims Wytze van de Belt, MD of the firm. “If you compare the new exams to the traditional exams, you’ll find a clear shift in focus from recalling basic knowledge to best practices”. PremiumClicks was the first Dutch agency to pass the new “Search Advertising Advanced” Exams two months ago and now also the first to pass the new “Reporting & Analysis Advanced” Exams.

“Although we officially achieved our new Adwords Partner Certification right at the introduction of the new Certification program, due to completing the Advertising Fundamentals and Search Advertising Advanced exams, we’re happy to add the “Reporting & Analysis Advanced” exam to our list.

For agencies and advertisers looking to take the “Reporting & Analysis Advanced” exam anytime soon, Wytze hints to pay close attention to your Website Optimizer and –if applicable your clients Conversion optimizer workflow and settings, as this covers most of the exam.

The last exam in this series of four exams is the “Display Advertising Advanced” exam. Google hasn’t announced an official release date for the exam, but when they do, we will be on the fence to proclaim our title.

While “officially” the Google Adwords “Search Advertising Advanced” exam hasn’t even been released yet in the Benelux and EMEA countries, Utrecht (Netherlands) based search agency PremiumClicks was invited to have a first look at the study materials and take the exam later on. Paid Search specialist and owner of the company; Wytze van de Belt passed the exam with a 90% score.

“Google is definitely stepping it up.”, Wytze says. “If you compare the Search Advertising Advanced Exam and even the Advertising Fundamentals Exam to the earlier Google Adwords Advertising Professional exam you will find that the questions are going a lot deeper and aren’t just relating to optimization and troubleshooting anymore. With Search Marketing getting more complex and the possibilities ever expanding I feel that Google is pushing in the right direction when raising the bar for standard industry knowledge”.

The Adwords Search Advertising Advanced Exam is primarily targeted towards agencies and account managers, and is the first in a series of additional exams, which can be taken after successfully completing the Advertising Fundamentals exam. According to the Adwords learning center website, the other two exams are “Display Advertising Advanced” and “Advanced Reporting and Analytics”. “We are proud to be the first, but at the end of the day this certification is a badge any search marketer will be proud to wear”.

No official release date for the exams in the Benelux or remaining EMEA countries has been announced yet, but with the release of the exams in the United States, Europe can’t be too far behind

About PremiumClicks:
PremiumClicks is one of the leading Online Marketing Agencies that has differentiated itself by offering clients Risk-Free SEM (PPC) & Media campaigns based on a predefined contracted CPA. Headquartered in Utrecht, The Netherlands; PremiumClicks manages over $6 Million USD in annual ad spend for their diverse portfolio of clients.

To help raise money for these poor people in Haiti we’re giving away $75 USD Adwords vouchers for each donation of $25 USD or more made to the Clinton Bush Haiti Fund. The vouchers are only usable for Adwords no older than two weeks. If you feel like helping out, and at the same boosting Adwords profits by getting $75 USD ad spend for $25 USD. Please complete a transaction at the Clinton Bush Haiti Fund and send us a screenshot of the completion at info@premiumclicks.com and we’ll send you the voucher the same day.